Julie-Anne Hegarty is the founder of Shake Your Feathers, a PR agency started in 2016 after two and a half decades spent working in the beauty industry.

How I feel about myself is more important than how I look. Feeling confident, being comfortable in your skin that’s what really makes you beautiful.
— Bobbi Brown

“I’ve worked in various capacities all over the world in distribution, sales, marketing and PR so have acquired a global appreciation of and a deep rooted passion for the beauty industry.”

After many years bemoaning the fact that I wasn’t born looking like Cindy Crawford I now realise that the feeling of being beautiful is all in the mind. It comes down actually to how you feel about yourself. I believe that if you are happy and comfortable in your own skin you will radiate beauty. Shake Your Tail Feathers is about finding that confidence, celebrating your uniqueness and embracing it. Feeling beautiful inside and out! Now if we can harness that energy, that’s pretty powerful!

Cosmetics, skincare products and haircare products all help in making the most of ourselves and in building our confidence and I’m all for that! We are all beautiful, beauty products just make it more obvious. Bring it on!

I write a blog every week on some aspect of beauty and often do give-aways with the products mentioned within the article so you can try them yourselves. I post daily on what’s new in the beauty world, tips and tricks, celebrity beauty, interviews and how to get that look. I am always happy to answer questions and love to hear feedback on what I’m sharing or to hear your opinions. So please keep in touch!”

Beauty is how you feel inside, and it reflects in your eyes. It is not something physical.
— Sophia Lauren